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Renault India Revamps Strategy with New Design Center and Upcoming Models

Renault India Revamps Strategy with New Design Center and Upcoming Models

After staying relatively quiet in India's competitive auto market, Renault India is making a powerful comeback with fresh investments, new models, and a customer-focused approach. The company, led by CEO Venkatram Mamillapalle, has announced an ₹5,000 crore ($600 million) investment to strengthen its position in India.

This strategy includes:

  • Five new car launches in the next two years
  • A new design and tech center in India
  • Upgraded "Our Store 2030" showrooms
  • A strong push into SUVs, CNG, and electric vehicles (EVs)

Why Was Renault India Silent for So Long?

Renault had slowed down its India operations due to global challenges:

  • COVID-19 pandemic disrupted supply chains
  • Energy crisis increased production costs
  • Russia-Ukraine war affected manufacturing

Now, with these issues stabilizing, Renault is refocusing on India as a key growth market.

Renault's 5 New Cars Coming to India

Renault will launch five new models in India by 2026. Here's what we know:

1. New-Gen Renault Duster (2025)

  • The Duster was once a best-seller in India but lost momentum.
  • The third-generation Duster will return with a rugged design, modern tech, and an India-specific tune-up.
  • Expected to compete with Hyundai Creta, Kia Seltos, and Maruti Grand Vitara.

2. Renault Bigster (7-Seater SUV)

  • A new C-segment SUV, likely a 7-seater for family buyers.
  • Will rival Tata Safari, Mahindra XUV700, and Hyundai Alcazar.

3. Renault's First Made-for-India EV

  • A compact electric SUV designed for Indian roads and budgets.
  • Expected to be affordable (₹15-20 lakh range) to compete with Tata Nexon EV and Mahindra XUV400.

4 & 5. Two More Surprise Models

  • Could include a new hatchback or a hybrid SUV.
  • More details will be revealed soon.

New Renault Design Center in India

Renault has opened a new design hub in India, which will:

  • Design exteriors, interiors, and software for global models
  • Already worked on Renault 5 and Renault 4 EVs for Europe
  • Currently has 32 designers, but will expand

This shows India's importance in Renault's global plans.

Renault's New Showrooms - "Our Store 2030"

Renault is upgrading its dealerships with:

  • Sleek, modern designs (first launched in Chennai)
  • Digital screens & interactive displays
  • Better customer experience with test drives and customisation options

The company has 362 showrooms with 117 dealers and plans to expand further.

No More Diesel Cars - Focus on Petrol, CNG & EVs

Renault has stopped diesel cars in India. Instead, it will focus on:

1. Petrol Engines

  • Most new models will have turbo-petrol engines for better performance.

2. CNG Options

  • Renault Triber CNG is already popular in North India.
  • More CNG models may come if demand grows.

3. Electric & Hybrid Cars

  • First India-made EV coming soon.
  • Hybrid models (strong hybrid & plug-in hybrid) may follow.

Renault's Big Goal - 5% Market Share

India's car market is expected to reach 10 million annual sales soon. Renault wants 5% of this market (5 lakh cars per year).

To achieve this, Renault is:

  • Investing ₹5,000 crore ($600 million)
  • Launching SUVs and EVs (high-demand segments)
  • mproving sales & service experience

Conclusion: Can Renault Make a Strong Comeback?

Renault was once a strong player in India with cars like the Duster and Kwid. Now, with new SUVs, EVs, and better dealerships, the brand is ready to fight back.

  • Big Challenges Ahead:
  • Competition is tough (Hyundai, Tata, Kia, Mahindra dominate)
  • EV adoption is still slow in India
    But Renault's strong global SUV expertise could help!
Ragavendran Ramesh
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